B3 BALM

BRAND GUIDELINES

LOGOS + ICONS

Click below to download the full logo package which includes both the digital and printable logo files.

TYPOGRAPHY

LIBRE BASKERVILLE

Headings

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()_+

MONTSERRAT

Body + Subheadings

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()_+

COLOR PALETTE

R91 G211 B184

C57 M0 Y38 K0

#5BD3B8

R43 G69 B138

C96 M84 Y14 K3

#2B458A

R203 G59 B170

C24 M87 Y0 K0

#CB3BAA

R127 G56 B134

C60 M93 Y12 K1

#7F3886

R245 G204 B18

C4 M17 Y99 K0

#F5CC12

R35 G31 B32

C70 M67 Y64 K74

#231F20

TONE OF VOICE

B3's branding uses a witty and bold tone of voice, making use of modern and trending terms to appeal to a younger and in-the-loop audience.

MOOD